Home business group Recently, China Resources Coatings and Mousse Bedding joined the first pan-home industry alliance in China, the Champion League, and once again in the furniture industry. In addition, the Aijia Alliance, which was established last year, also attacked and gained a lot in March this year. The home alliance featuring smart homes has just been established... Faced with the impact of the real estate industry dilemma on the home building materials industry, how can the Chongqing Home Alliance seek the most vital alliance model, promote deep-level cooperation in the channel, and attack the market puzzle? Alliance into hot words The alliance is perhaps the hottest word that best reflects the current status of Chongqing's home furnishing brands. The mainstream brands that look around ceramic sanitary ware, cabinet flooring, lighting and soft clothing are almost all members of a certain brand alliance. Each alliance will claim to include the entire category of the home industry. There is also a lack of experience in Chongqing in the home furnishing industry: the leader of the 8 1 Alliance initiated by the Chongqing Evening News has been holding large-scale promotion and brand service activities every year for several years, and has achieved a good reputation. The newly established Home Alliance is represented by four-dimensional bathroom, Shige floor, a smart home, Lanshe diatom mud, and other smart homes. Except for a small number of brands, alliance members are mostly in the development stage, and their brand chains include flooring, sanitary ware, paint, furniture and other fields. Chen Peng, general manager of the current Ge flooring Chongqing, said that the alliance is committed to creating a truly integrated marketing platform through terminal linkage and resource sharing, and will grow into a long-term brand alliance. There are activities in the month and the season. Aijia Alliance launched the brand --- Sophia wardrobe Wang Hao said that the reason why the alliance can be accepted by more and more manufacturers and consumers at this stage, mainly because of the intrinsic demand of one-stop shopping. Joining the Alliance is striving to find the best win-win model. Each brand-name company can directly benefit consumers and achieve a win-win situation for both corporate and social benefits through complementary industries and warmth. Upgrade in fission Chongqing's home furnishing industry is not lacking in alliances, but many alliances are thunderous and rainy, and concept communication is better than actual results. Even among the members of the alliance, there is still a competition such as "Who is the boss, who will command". The operability of the Alliance’s walking is facing inspection. With the development of the home furnishing industry, new changes have taken place in the form of alliances, which need to be transformed into new systems and new models that adapt to the home market. In the future, how should the home alliance seek a new development path? Some people in the industry believe that the key to the success of the alliance is not only the uniqueness of the home brand, but also the misplacement of the product style. The most important thing is the consistency of the alliance consumer groups. Douglas Ceramics General Agent Zhouye believes that the success of alliance cooperation can form an effective marketing and service complementation while requiring a high degree of consistency in alliance brand positioning. This cooperation can achieve the effect of 1 1>2. Chi Shenghong, marketing director of Anxin Floor Chongqing, said that some of the home alliance merchants, the core concept of joining the alliance is promotion, which is actually a primary mode and form of alliance survival. If the alliance enters the stage of serving the consumers wholeheartedly and taking the brand service as the core appeal, the form of alliance cooperation will undergo great changes and reach the ideal height of brand promotion. Mousse joins the champion league to add a new army On March 10th, the first pan-home industry alliance in China, the Champion League, once again absorbed the mousse bedding, which triggered media and industry attention. At present, the champion alliance brand has become a well-known brand in the seven-pack industry of “Dongpeng Ceramics, Ou Pai Cabinet, NVC Lighting, Nature Flooring, Wanhe Electric, China Resources Coatings and Mousse Beddingâ€. On the day of the event, the new member of the Champions League, Mousse Bedding, “Muss International Sleep Culture Festival†was also launched. At present, the alliance member brands have gathered well-known brands such as “ceramics, cabinets, lighting, flooring, electrical appliances, coatingsâ€, and the joining of Mousse will fill the gap in the bedding of the alliance, and at the same time, further strengthen the influence of the champion league. . Founded in 2004, Mousse Bedding is dedicated to customizing scientific and humane healthy sleep products for the Chinese. Based on its own research and development, Mousse has rapidly grown into a healthy sleep leader in China by integrating global healthy sleep resources. There are six sub-brands such as Gotti, Cage, 0769, 3D and V6, and the number of stores has exceeded 1,000. The relevant person in charge of Mousse said that joining the champion alliance will share the channel resources, brand advantages and consumer groups of the alliance members, enhance the brand strength of the mousse, and also enrich the product categories of the champion alliance integrated sales platform, in the complementary resources. Find the best win-win model. Aluminium Hair Straightener MULTIPLE FUNCTIONS - 2 IN 1 COMB - Hair massager, Aluminium hair straightener and a detangling comb. Use all these magical functions and create rich hair styles of unrivaled beauty effortlessly and easily in a few minutes. Travel Hair Straightener,Mini Hair Straightener,Fast Hair Straightener,Good Hair Straightener Ningbo Meirou Electric Appliance Co.,Ltd. , https://www.mrhairdryer.com
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Home business group attacking alliance to become a hot word in the home industry