How does Ruixin become a Chinese company to deal with the most stringent toy standards

The "New EU Toy Safety Directive" (hereinafter referred to as the "New Directive"), which is known as the most stringent toy safety technology regulation in the world, will be fully implemented on July 20, and the heavy metal test for export toys will increase from 8 types. To 19 kinds.

Wang Danqing, a management consulting partner of Ruixin Zhicheng, believes that the safety standards for domestic children's toys have yet to be strengthened. Although the introduction of the new directives has brought huge pressures and challenges to domestic toy companies, it is not a good opportunity to force the upgrade of the toy industry.

The EU Toy Safety New Directive 2009/48/EC, known as the world's toughest toy safety technology regulation, came into effect on July 20, 2009. The directive is divided into two transition periods: July 2011. The physical and mechanical parts are required to be enforced on the 20th; the requirements in the chemical section will come into effect on July 20, 2013, and the toy products entering the EU market will have to meet the new requirements of the 19 elements of the chemical safety part, but previously 8 items. Compared with the physical machinery part that was implemented two years ago, the toy definition and chemical safety part of this implementation is very strict. The "New Directive" not only expanded the scope of testing, but also greatly reduced the limits of the original testing items. In addition, this toy regulation also involves corporate social responsibility, testing agency obligations, etc., and the content is complicated. In particular, the chemical part testing to be carried out involves dozens of toy manufacturing materials such as plastics, inks and wood.

According to statistics from relevant institutions, after the introduction of the new directive, domestic toy export enterprises will add about 10% of the cost, and many enterprises are beginning to worry about future development. The threshold of the EU market has been rising year by year. While the new technology regulations promote the level of the toy industry, it also inevitably increases the cost of toy companies. In the case of electronic toys, the implementation of the new directive is expected to increase by 5%-10%. The rise in costs will inevitably lead to price increases, but the increase in prices may affect the sales of products? This has also become a concern for the heads of major companies in the future.