Furniture trade-in to make the off-season become more popular, consumer subsidies are implemented

Recently, the bidding for the Beijing furniture replacement project in 2013 was completed and officially implemented. The furniture trade-in was extended on the basis of last year's pilot, and the network was more mature. The operation of the whole project was more mature. The industry believes that consumers and businesses will benefit more from the trade-in of furniture.

3 packs changed 2 packs and 33 stores participated

Compared with last year, the first major change in this year's trade-in project was from the original 3 packs to 2 packs. In the pilot last year, the company has tendered for furniture sales enterprises, recycling enterprises, and waste-free disposal enterprises. This year, we only bid for sales companies and recycling companies.

At the same time, this year's furniture sales companies are no longer concentrated in several large-scale stores, but more companies are involved. Yu Xiusu, secretary-general of the Beijing Furniture Association, told the reporter of the "China Government Procurement News" that the trade-for-news is a good thing for the benefit of the country and the people. The one-month pilot last year promoted corporate sales and boosted domestic demand, but many consumers Reflecting too few sales companies. Therefore, the Beijing Municipal Commission of Commerce decided to lower the entry threshold for furniture sales enterprises. The reporter also learned that the company’s business area in Beijing last year was 100,000 square meters, and the relevant conditions were reduced this year. Can come in. With the lowering of the threshold, some companies that produce and sell are also short-listed. In the end, a total of four such companies were shortlisted. According to the project leader of Beijing Huicheng Jinqiao International Tendering Co., Ltd., which is responsible for project bidding, the number of sales companies has increased from 5 to 11 and the number of stores has increased to 33, covering multiple districts in the city. In the county, the time has been extended from one month last year to half a year, so that more citizens can enjoy this policy of benefiting the people.

The number of recycling enterprises has also increased from 2 to 7 and a total of 8 processing sites. Yuan Manager, the head of Beijing Huajingyuan Recycling Resources Recycling Co., Ltd., which was short-listed twice, said that the increase in the number of recycling enterprises can speed up the dismantling speed and facilitate the recycling of furniture in different districts and counties, saving time and costs.

In addition, the furniture trade-in is clearly targeted at individuals, so whether the government-purchased furniture can be trade-in in the future. Yu Xiusu said that although the old-for-new trade is only for individuals, the government-purchased furniture needs to be upgraded, but it depends on the specific needs of the purchaser.

Wang Zhuowen, head of the strong furniture engineering business department, said that in the field of government procurement of furniture, trade-in can be promoted, and the operation will be simpler. However, the current market price of government procurement is relatively low. If the old-for-new trade is implemented, the cost considerations need to be weighed.

Multi-sector joint supervision allows subsidies to be implemented

On June 26th, the Beijing Municipal Commission of Commerce issued the “2013 Implementation Measures for the Replacement of Furniture in Beijing” (hereinafter referred to as the “Implementation Measures”). The method stipulates that the furniture sales enterprises involved in the old-for-new trade should implement a unified cashier, and the price should be clearly stated. During the implementation of furniture trade-in, consumers can participate in trade-in and get subsidies after enjoying the company's own promotional offers. Furniture sales companies must not use any means to restrict consumers to enjoy corporate promotional offers and government trade-in subsidies.

There is no doubt that furniture trade-in is a good policy. But can the policy be truly implemented in the masses and let the people get benefits? In response to concerns in the community that merchants used the old-for-new policy to replace the original merchant discounts, the reporter visited the home of Quran, Qumei, Hongxing Meikailong, Jimei Home, and the city outside the city as an ordinary consumer. Homes participate in trade-in stores. Almost all the sales staff said that the furniture of this event is a clear price, unless it is a special price. Although the discounts of different merchants are different, they are all executed in accordance with the regulations. After the company's own promotion discounts, it will participate in the trade-in. In the West Fourth Ring Jimei home store, the duty manager told reporters that unless there are special products, they must be strictly in accordance with the relevant provisions of the old trade-in.

Yu Xiusu said that during the trade-in period this year, the Beijing Furniture Association will cooperate with a number of associations to assist the relevant departments to supervise the trade-in. Through explicit investigations, they conducted supervision and inspection on whether the store process is reasonable, whether it is clear, the price is clear, whether it is clear, and whether it is unified or not. Once problems are discovered, the store will be immediately urged to make corrections. If major problems are encountered, they will be directly reported to the relevant authorities.

Liu Yiqiang, secretary-general of the Beijing Renewable Resources and Used Goods Industry Association, said that they also participated in the supervision of furniture sales companies with the furniture association, and will assist the relevant departments in the recycling process in the subsequent stage of furniture recycling. Supervision.

In fact, these are just a part of the overall project supervision and management. The "Measures" stipulate that the Beijing Municipal Commission of Commerce, the Municipal Finance Bureau, the Municipal Development and Reform Commission, the Municipal Environmental Protection Bureau, the Municipal Economic Information Commission, the Municipal Administration for Industry and Commerce, and the Municipal Quality Supervision Bureau will jointly establish a coordination mechanism to replace the old ones. Work is supervised and managed. The relevant departments of the district and county shall strengthen the supervision and inspection of the old-fashioned sales outlets and the old furniture dismantling enterprises. Relevant industry associations assist government departments in supervising and inspecting the trade-in behavior of participating companies.

Relevant persons said that joint supervision and inspection by multiple departments can enable the policy to truly benefit the people, let the state's subsidies fall into practice, and spend money on the cutting edge.

Policy leverage boosts market confidence

In the reporter's visit to the Red Star Meikailong West Fourth Ring store, a salesperson selling solid wood furniture told reporters that July was the off-season of furniture sales. This year, in July, the number of customers who came to the store to watch furniture and consult, has increased significantly. “Most of them are directed at furniture trade-in activities,” the salesperson said.

The relevant person in charge of Qumei gave more specific data. According to their preliminary statistics, since the implementation of the old-for-new implementation, about 30% of the customers have participated in the trade-in activities. 20% of the participating customers are promoted to the store through the trade-in activities, and the remaining 80% of the customers who have purchased the furniture intentions see the event at the Qumei store. Posters and recommended participation of shopping guides.

In Ximeihuan Jimei Home, a pair of mothers and daughters who set up furniture for the wedding room told reporters that they had long been concerned about the old-for-new activities to be carried out this year. They had long been optimistic about the furniture, and the event came to the order at the beginning.

However, many consumers are also skeptical about this event. Ms. Zhang told the reporter that at the beginning of the event, everyone will be more disciplined. After waiting for a while, can they still price again. So she thinks she still has to take more and look at it before placing an order.

During the interview, there were a lot of customers waiting to see Ms. Zhang. Many companies and industry insiders have said that the whole project has just started, there is no relevant sales data, and it is not good to comment. But the new round of furniture trade-in has injected vitality into the recently weak furniture market, which is beyond doubt.

Manager Wang, the person in charge of the actual family, expressed the same view. He gave reporters the data of previous years. Since the introduction of the old-for-new trade in 2011, the sales of furniture-for-news activities accounted for about 30% of the overall sales of furniture in the month. The effect of the pilot last year was even more Significant. Based on these data, he is full of confidence in this year's trade-in.

According to industry insiders, the overall performance of the furniture market has been relatively sluggish in the past two years. The policy of replacing the old-for-new policy has obvious leverage and has a certain promoting effect on the furniture market, which has greatly boosted the confidence of the market. For furniture sales and production enterprises, it is necessary to seize this opportunity, improve the innovation ability of enterprises, and improve the comprehensive strength of all aspects in order to win the initiative in the increasingly fierce competition.

Summary: The government's preferential treatment of the market has made the market alive. In this season, which is supposed to be off-season, the furniture market is in full swing in a new round of fighting.

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