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Wardrobe online shopping four advantages to run the company to seize the market
In recent years, with the rapid development of e-commerce, online shopping has become the most fashionable shopping method with its advantages of convenience, time and effort. At present, in the overall wardrobe industry, most wardrobe enterprises still succumb to the development of traditional terminal channels such as direct stores, flagship stores, and agent stores. Only a very small number of enterprises operate online shopping terminals. As a new market terminal channel for the overall wardrobe industry, what are the advantages of wardrobe online shopping?
First, the wardrobe industry is innate with the Internet. From the birth to the present, the wardrobe industry has found its own marketing and promotion road in the process of rolling and climbing. The all-round integrated marketing promotion led by Internet marketing has deeply rooted in the Internet. Network investment, network promotion, network services, network interaction, etc., the most complete wardrobe information is also on the Internet. Therefore, the advantage of the wardrobe company to establish online shopping terminal channels on the Internet is inherent.
Second, cross-regional limitations provide the possibility for wardrobe companies to expand and establish terminal channels overseas and globally. The Internet has no borders. In the world of the Internet, there is no distance. Network terminals carry the most comprehensive amount of information, span geographical limitations, and experience and interact with Internet consumers. This is beyond the reach of any terminal channel in the wardrobe industry. Experience and interaction are precisely the charm of the Internet. It is the root of the Internet to attract many consumers. The wardrobe industry can sell, attract, promote, and interact through online shopping terminal channels, providing the possibility that the terminal of the wardrobe product can be made to every region of the world.
Third, break through the bottleneck of the transaction amount. In the traditional terminal, sales, service, etc. are one-to-one in unit time. However, time and effort are limited, so there is a limit to the amount of transactions. Taobao's single-day transaction amount reached 1.95 billion yuan on November 11, 2010. This data has exceeded the total retail sales of single-day social consumer goods in three first-tier cities in Beijing, Shanghai and Guangzhou, but this is a platform for Taobao online shopping. The amount of the transaction. The wardrobe industry wants to break through the limitations of the personalized customization cycle and the bottleneck of the transaction volume of traditional terminal channels. It should conform to the needs of the development trend of the industry's terminal channels. It is the most sensible shortcut to establish the online shopping terminal channel of the wardrobe industry and even the home industry.
Fourth, the cost of establishing a network terminal platform is low, and the corresponding risks are also lower. In the traditional industry, the establishment of terminal channels requires a series of complete processes such as investment promotion, decoration, training and promotion. It requires a lot of manpower and material resources. The establishment of network terminal channels only requires talent teams. Relatively speaking, the cost is low and it is easy to control the investment. The ability to resist risks is stronger, which is the low investment and high return that the enterprise needs to pursue.
Source: China Wardrobe