Eco-door concept: merchants can't tell, consumers are confused

Nowadays, there are not a few commodities that focus on the concept of “ecology”, such as food, vegetables, etc., which can be confusing to many consumers. In the building materials market, the concept of “ecological door” has emerged in recent years, and the price of products is higher than that of ordinary doors. Nearly doubled. The “ecological door” is made of enamel material. Where is it? The reporter conducted an investigation.

Recently, the reporter visited several large building materials markets along the Beiyuan Street and on Shuiyu Road. Many storefronts that sell doors and windows are selling “ecological doors”, and some also use them as selling points. However, few guides can make the concept of “ecological door” clear. In a door store, the shopping guide explained that “the ecological door is a kind of ecological home. Since it is ecological, it is naturally very environmentally friendly.” When asked what kind of material is used for the door, the guide First of all, it was unclear, and then changed to say "high-tech materials." In another store, the shopping guide also asked the “ecological door” material, and finally handed the reporter a brochure with the eco-door aluminum sleeve and the door edge using high-tech aluminum-magnesium-titanium alloy material. The surface is anodized and has a certain hardness, which has some improvement in wear resistance, pressure resistance, deformation resistance and fade resistance. In the interview, almost all the businesses that operate “ecological doors” do not answer the materials and production techniques of such products. They only repeatedly emphasize that such doors are “very good, and rich people are using them”.

Businesses can't tell, consumers are naturally confused. Mr. Liu, who is renovating the new house, told the reporter that he originally wanted to buy solid wood doors. However, when visiting the market, the shopping guide enthusiastically promoted the “ecological door”. He took the big price to buy home, but a dry-decorated friend said that the door he bought was not as good as the solid wood door. In the face of all kinds of new concepts, I am confused. It is not clear whether the manufacturer really produces a good product, or whether the merchant is playing a word game.

“The wooden door industry started late, the foundation is poor, and the randomness is very strong.” Ms. Chen, who has been engaged in the furniture industry for decades, revealed that the “ecological door” is a new concept that has emerged in recent years. This “high-tech, high threshold” The concept of the follow-up, followed by the wind, and now there are more than 300 "ecological door" manufacturers in China. Because there is no uniform industry standard, some merchants put their products on the label of “ecological door”, thus raising the “worth”.

According to industry insiders, there are three main types of conventional doors: solid wood doors, craft doors, and molded doors. The solid wood door refers to the wooden door made of solid wood or integrated material with the same tree species or material similar to the door leaf and the door frame; the craft door is the door of the solid wood core outer panel or sticker; and the molded door is also called the plywood door, which is lighter. It is made of wood fiber and molded by high temperature and high pressure. As for the new concepts such as “ecological door” or “carbon fiber door” in the market, many of them are gimmicks played by manufacturers. The purpose is to respond to the psychology of consumers, and to play “environmental protection” cards, and then sell a good price. Due to the concept abstraction, when consumers are shopping, the key is to look at the profile samples and identify the quality of the door.

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