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“Miniature†has gradually become one of the main melody of the market. When WeChat and Weibo became popular, the food industry also began to popularize micro-packaging. Nowadays, many snack foods are fashionable, and the articles on the packaging are “microâ€. The micro-cookies and micro-cakes are only half or less of the traditional products, and the micro-chips can be a pack as long as 5 pieces. In addition, there are micro-candies, micro-beverages and so on. According to industry insiders, such an exquisite cutting product is to highlight the brand personality and meet the new demands of consumers.
Recently, in the good color food company, brand director Lin Shaobin is busy communicating with the product department, this year they have developed a number of "slim" series of products. Different from the small bag food packaging that people used to make, they added small bags and medium-sized bags in large bags and small bags, and increased the proportion of individual product packaging in large bags. Lin Shaobin said that some single-packaged foods are only two or three grams in weight, which was hard to imagine in the past.
“This small bag-packed product is smaller than the 'small taro' that the children are familiar with before, only 16 grams.†According to relevant sources, in addition to this extreme small package of soft candy, they also promoted a In the middle package between the small package and the 90-gram large package, that is, 32 grams. "The original small package size in the market is generally only about 25 grams, rarely less than 20 grams, while the large package is mainly 90 grams." Lin Shaobin said that the main target is the young and children market, according to The demand of the market consumers, the packaging style is naturally more diversified, the fashion on the packaging and the different from other products are actually a manifestation of product differentiation.
In addition to the exquisite packaging of confectionery products, the number of cakes such as waffles and small cakes is gradually becoming "micro". "The original one has two or three mouths to eat. Nowadays, the packaging is one-stop. It feels more convenient." Mr. Cai went to the supermarket to buy snacks every week. He found many small cakes and small cakes of weighing type. With the slimming effect, the number of the same number of grams has increased, because they are billed by grams, and there is not much floating in price. “The waffles are only half the size of the previous ones, and there is also the same.†Lin Shaobin said that their new fruit cakes not only have fruit flavors, but also fruit shapes, imitating oranges and other shapes, and launching delicate “micro cakesâ€. .
The pioneer of the small bread Panpan Food has never stopped exploring the micro-packaging. The Menier cake, which combined the biscuit and cake technology, weighed only 10 grams per packet. “10 grams of cake, it should be appropriate to use 'micro' to describe it.†According to relevant sources, Panpan Food also tried to launch a small package of five-pack, transparent micro-chips.
The food is exquisite, and of course it must be in small bottles. “The beverages we are about to put on the market will be 200ml.†Lin Shaobin said that most of the drinks on the market are 350ml, and now the market share of 310ml is gradually increasing, while brands such as Want Want are designed for children. The package size of the developed carton and cans of small bottles of dairy beverages is only 100 ml. According to the positioning of snack foods and beverages, 180 ml of beverages are more popular among young consumers.
“There is a small collection, and the price is relatively cheap, which is the reason for the popularity of small drinks.†According to industry insiders, beverage companies generally choose three types of packaging: large, medium and small, bottle, plastic, and cans. Beverage products, such as the good color head, are all rare in the main 200ml beverages. Nowadays, many food companies in Quanzhou are promoting beverages. They are also unique, and they all have high hopes for small bottles of beverages.
Crayon Shinchan has been put into the market in three new packagings, 180 ml, 245 ml and 330 ml, respectively. It is said that unlike the popular big bottle, the 180 ml small new milk just listed this year. Fruit drinks receive as much attention as the other two packages. “The current sales volume of 200 grams of coconut fruit has exceeded 400 million yuan, which has become a star product.†Xu Yunhui, the head of the brand, said that more than 200 grams of coconut fruit king is decorated with its small size and traditional celebration. Red, deeply welcomed and loved by consumers in Fujian, Zhejiang and Zhejiang. When the market was just launched, most of the canned foods on the market were still large-capacity specifications of 567 grams and 850 grams. At that time, they focused on the demand for personal leisure consumption, and the product size was reduced to meet the demand. This year, under the premise of retaining the size of coconut fruit, they will also make the outer packaging more fashionable, more suitable for leisure consumer demand, and expand the wedding market.
Although there is demand in the market, although the product chain is becoming fuller, it is hard to say whether consumers can fully accept micro-packaged food. Relevant people in the food industry admit that from the current market performance, although micro-packaged foods do have their market-expected expectations, today's sales are still 100% or even larger packaging. Enterprises on the road to explore micro-packages must not easily give up the original large packaging market, the combination of the two, that is, increase the proportion of small packages in the large package. What must be seen is that the change in demand for food in the traditional concept does not appear to be one-sided. It will be a long gradual process, in which the market will be continuously refined and cut, regardless of Whether it is the product supply of the enterprise or the daily demand of the market, there will be more possibilities. Of course, companies that lay out the future when market demand sprouts will have more opportunities, and these new opportunities will be more responsive in the field of e-commerce.
According to relevant analysts, according to the current online sales situation, the combined sales of micro-packaged snack foods online is good, and some international fashion snack foods sold through online platforms are also spurring the domestic market through delicate small packaging. For example, the original strip of wafer cake is divided into three, which is more suitable for consumption and so on. It can be observed that this kind of leisure food positioning with exquisite routes is higher than similar products, so it is more likely to be online marketing. The global economic form is unclear and is affected by the “lipstick effectâ€, but when people can’t buy other bulk products to get satisfaction, they will prefer to buy some higher-positioned snack foods to improve happiness. index.
"Micro" era brings "micro" packaged food packaging to create new style
[ppzhan Abstract] With the improvement of people's living standards, the requirements for products are getting higher and higher. Traditional foods have become increasingly difficult to attract new forces in the consumer market. Recently, many producers have begun to make a fuss about packaging and continue to miniaturize to meet the needs of consumers. At present, this market is constantly getting bigger, but how the market response has yet to be verified, PPzhan Xiaobian believes that this can not be said to inject a fresh wind for the development of the food packaging industry.
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