How to position the industry exhibition from the home textile exhibition and home exhibition

How to position the industry exhibition from the home textile exhibition and home exhibition

From March 7th to 10th, Shenzhen International Home Textiles & Home Decoration Exhibition was launched at Shenzhen Convention and Exhibition Center. 120,000 square meters of large-scale, more than 100,000 professional buyers, more than 1,000 domestic and foreign exhibitors gathered in Shenzhen. In addition, on March 19th, the 29th Shenzhen International Furniture Fair, home accessories, furniture and accessories exhibition will also follow. In the spring, these two “home textiles” are quite similar exhibitions, so that the industry can see It took a blind eye, but the different positioning makes the two brands of domestic soft-wear fashion and home accessories complement each Other in the “battlefield” in Shenzhen.

Main fashion home textile exhibition

Fashion-oriented is the tenet of Shenzhen International Home Textiles and Home Decoration Exhibition. With the rapid development of the economy and the gradual improvement of people's living standards, home textile fabrics have ushered in an unprecedented golden age. "This is directly reflected in the exhibition, two spring and autumn, the venue is full" is the true portrayal of the industry. Mr. Huang, the president of the Guangdong Home Textile Industry Association, said, “The domestic textile industry is currently the largest producer and consumer in the world, from the industrial base to the market scale, from product quantity to product variety.” The brand exhibitions with the most concentrated exhibitors, the most intensive audiences and the best results of the exhibitions, the exhibition of Shenzhen International Home Textiles and Home Decoration Exhibition is positioned in the fashion home soft-packing brand, which has opened up the Chinese soft-packing industry from immature to mature. From the Enlightenment to the journey leading to glory.

“Shenzhen International Home Textiles Fabric & Home Decoration Exhibition has attracted more and more international brands and overseas pavilions and export-to-domestic enterprises with its rich industrial chain resources, accurate buyer crowd and fast and timely exhibition communication effects. "It has also become the platform of choice for overseas brands to enter the Chinese market."

Designed as the king's furniture exhibition

The design-oriented 29th Shenzhen International Furniture Fair, Home Furnishings and Furniture Ingredients Exhibition will be held at the Shenzhen Convention and Exhibition Center from March 19th to 22nd. How do outsiders distinguish between "home accessories" and "home textile decoration"? The industry explained that “Shenzhen Furniture Fair is a comprehensive exhibition of furniture and home accessories based on furniture exhibition design.”

The biggest feature of Shenzhen International Furniture, Home Furnishings and Furniture Ingredients Exhibition is design, and this design is in sync with the world. This year's “Design Everywhere” will once again let the audience feel the world-class design level of Shenzhen, the design capital.

According to the organizing committee, “Design is everywhere” is the inspiration theme of Shenzhen International Furniture Fair 2014. At this exhibition, the audience will appreciate the beauty of the harmonious unity of style products and style architecture - the fusion of European (European decoration renderings) furniture and European town buildings, the integration of post-modern Chinese solid wood furniture and Huizhou architecture.

“Shenzhen furniture is the birthplace and gathering place of modern Chinese furniture. Through the interpretation of the exhibition for more than ten years, it has become the vane of international furniture fashion.” Experts believe that whether it is furniture design, graphic design, brand design, or store design , store design, sales tool development, integrated information research and development, Shenzhen are in the forefront of the country. "Design-oriented, furniture-based inclusion of home accessories, furniture industry chain is the characteristics of Shenzhen Furniture Exhibition.

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