The POS machine was hit hard again! Alipay, WeChat payment officially started!ç ¸ heavy gold fight!

In August, “8.8 Cashless Day” is approaching, and WeChat Payment and Alipay's offline promotion are revived. Tens of thousands of merchants across the country will represent Alipay and WeChat to participate in the war!

The pressure on the POS machine has increased dramatically!

On July 27th, Jing Xiandong, CEO of Ant Financial Group, issued an open letter to 10 million merchants participating in the "Cashless City Week" (August 1st - August 8th), calling on merchants to treat customers without discrimination. Different payment options. Since March of this year, Alipay officially launched a "no cash payment" service initiative.

On the WeChat Wisdom Workshop on July 31, WeChat Payment announced that it will re-launch the cashless day in August this year, starting from the 1st and continuing throughout August. According to WeChat payment, this year's cashless day will improve in three aspects:

First, this year's incentive money can be accumulated and shared with friends. With social advantages, the merchants can be drained, and merchants can send coupons in the group through small programs.

Second, it will invest huge sums of money.

Third, there will be various marketing techniques such as incentive money, vouchers and cash red packets.

The WeChat payment team announced that it will officially launch the 2017 “8.8 Cashless Day” event in various cities and joint industry players from August 1st to 8th, and continue to advocate the fast lifestyle represented by mobile payment. Please be looking forward to tomorrow morning.

However, this report disclosed the “8.8 Cashless Day” game in advance, comparing the number of parameters and the number of parameters of the 80,000 lines and the 700,000 offline merchants in 2016, and will welcome the whole industry in 2017. Offline merchants will participate in the event, including: Encouragement Awards, vouchers, cash red packets, sharing of incentives, and immediately reducing the amount of consumption.

Alipay's “Cashless City Week” activity will officially begin. During the event, every Sunday to Thursday, Alipay will be paid 2 yuan to pay the reward, and the lucky amount will be 1.88 yuan, 8.8 yuan, 88. Yuan, the highest reached an astonishing 4,888 yuan. The 2/3/4 payment on the same day is also eligible to participate in the extraction of the mystery award. The specific prize is gold. From August 1st to August 7th, every 88,000 people are randomly divided into 18888g of gold and 8.88 million on August 8. Randomly divided into 8888 grams of gold.

This golden gameplay is reminiscent of the five-year cash dividends during the New Year. . .

In the summer of 2017, Apple, which has always been known for its “high cold” in marketing, joined hands with UnionPay in China to start a near-end payment marketing in China that enjoys a 50% discount on the use of “Apple Pay+ UnionPay” for one week. Just one month ago, China UnionPay also joined nearly 100,000 merchants to push the QR code to pay, and launched the "62 UnionPay cloud flash to pay the full population Sheng Hui."

UnionPay announced its participation in the mobile payment war with two rounds of marketing subsidies of several hundred million yuan and two major payment methods of “UnionPay Cloud Flash Payment”.

However, at this time, the actual application of the China Mobile payment QR code has been more than three years, and it has been nearly one year since the central bank officially recognized the payment status of the QR code. The market is full of doubts about UnionPay. Is this Big Mac in the era of card-based payment in the fierce Internet mobile payment wars “have been late” and thus “missed the opportunity”?

Looking at the moment, the competitive pressure faced by UnionPay is not small.

In terms of payment methods, China's two-dimensional code payment has already occupied the mainstream of offline high-frequency micropayments. UnionPay's main NFC payment is used. In terms of competitors, Alipay and Tencent (Tianfutong, mainly including WeChat payment) And QQ wallet) in the domestic third-party mobile payment market share of 53.7% and 39.51%, respectively, occupying 93% of the market, while UnionPay's market share is less than 1% (Easy Think Tank first quarter data this year).

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