[Office Partner Information Center] OFweek Smart Home Network In recent years, traditional network product manufacturers, mobile phone and mobile Internet manufacturers, smart set-top box manufacturers and smart TV manufacturers have entered the smart router industry, and strive to win the future smart home entrance.

According to the “China Smart Router Market Monitoring Report for the First Half of 2016” (hereinafter referred to as “Report”) released by Ai Media Consulting, the total shipment of home routers in the first half of 2016 was 31.952 million units, which was basically the same as last year, with no significant growth. . At the same time, however, sales of smart routers have increased significantly. In the first half of this year, the proportion of total sales in the home router market reached 16.6%, which is a significant increase from the 9.9% in 2015 and the 2% in 2014.

The "Report" also shows that in the first half of this year, 61.8% of mobile Internet users surveyed preferred to use smart routers when purchasing routers. At present, smart routers are still in the initial stage of development, although the proportion in the market is still not high, but with the convenience and other selling points still attracts the attention of many users.

In China, Internet vendors such as 360 and Xiaomi have become the driving force of the intelligent routing market. According to Ai Media Consulting data, in the first half of 2016, 360 routes ranked first in the intelligent routing market with 51.5% of the total. In order to further expand the market scale, 360 routing announced the launch of the 360 ​​intelligent routing open platform this year, and launched a thousand people development plan to enrich the functions and applications of 360 routing.

In addition to Internet vendors, Huawei is also striving to create an Internet of Things form with smart routers as the gateway. At the "Huawei Full Connection Conference" held in Shanghai not long ago, Huawei announced the establishment of its smart home ecosystem and released Huawei's smart home solution.

“With the advent of the era of full connectivity, home intelligence is an important part of smart demand.” Huawei, president of Huawei's consumer wireless broadband and home product line, said that the establishment of Huawei's smart home ecosystem and smart home solutions and the first phase The launch of the experience product indicates that Huawei will be committed to promoting new breakthroughs in smart family life and providing consumers with a new smart lifestyle.

Faced with the rise of the intelligent router market, traditional network equipment manufacturers have also made efforts to occupy a place in the fierce market competition by virtue of the original hardware advantages. Recently, router manufacturer Ai Tai Technology announced the launch of "Aibo Learning Function", through the integration of traditional online education mode, with intelligent routing as the portal and carrier, to solve the problem of children sinking into the network, to prevent children from affecting learning and health due to excessive Internet access.

Wang Xiansheng, general manager of AiTai Technology, told reporters that in the smart router market, Huawei and 360 took the industry ecology as the starting point to guide the industry change; Ai Tai chose to integrate online education to adapt to the end users through product model changes.

Why are so many companies favoring this humble little object?

The industry believes that the platform value of intelligent routers in terms of content push and data collection is self-evident. As a physical entity platform carrying WiFi signals, intelligent routers have become a key role in supporting "home network hubs" and are the best Internet portal for smart homes. Who controls this portal? The right to speak, who will occupy a favorable position in the future market competition.

Wang Chuyun, founder of Polar Routing, said that the intelligent router will be the home data transmission and switching center. He believes that all network needs in the future can be realized through the push and cache of intelligent routers.

The shell electronic yellow winter defines the smart router as a family information center. According to Huang Dong, there are fewer and fewer people using PCs in the home, and more and more people use tablets and mobile phones. It turns out that the demand on many PCs, especially the demand for home data storage, will be transferred to tablets and mobile phones. At this time, the opportunity of smart routers will come.

However, Ai Media Consulting also pointed out that although the current smart router has attracted a lot of attention to the concept of "smart" and closely integrated with the layout of smart homes in the future, most intelligent routers on the market still have a certain gap in function implementation. Compared with its own intelligent features, traditional routing is not prominent enough, and its core competitiveness is still insufficient.

In Wang Xiansheng's view, hardware product providers must base themselves on the product itself and enhance the identification of products in the minds of consumers. The industry needs to constantly explore the value outside of product hardware, innovative applications, user experience optimization, user trajectory deepening, and improved services.

“The survival of hardware product providers must be to maximize the value of products, to increase the routing performance that consumers pay attention to, to give customers a smoother and more extreme experience; in addition, to subdivide value-added services and try to mine potential customers. "Wang Xiansheng said.

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