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In 2012, the double eleventh promotion, Taobao transaction amount of 19.1 billion yuan, its development over the years and the situation of the day will be mentioned below. The double eleven is not exactly the festival of Taobao. It is the collective carnival of many online merchants and online shopping users. The shopping atmosphere is far more than the traditional festival. Many shopping websites have come to the beach, and this year, the printing industry shopping platform also hopes to share a piece of cake.
In the face of the huge "11" huge business opportunities, e-commerce, express delivery industry giants have taken action, a fierce price war is about to be staged. The price war has always been a common means of winning consumers' future consumption habits, and the double 11 promotion storm has also swept the printing industry. Recently, some print e-commerce companies decided to "suddenly" to stimulate their click-through rate and business volume. Launched a so-called "global low" shocking price campaign to print 200 business cards free of charge; wedding invitation printing as low as 1.2 yuan and SF to send envelopes; cheap flyers printed thousands of only 154 yuan package design price, and various Coupon printing services with varying volumes, 500, 5,000, or even tens of thousands.
There are still many printing companies that have cut prices this year to meet the double eleven, but in order to succeed in a highly competitive market, the price war is not a long-term solution. The secret of success is still how to do a good job, the service will be Separate yourself from other competitors. This is why many printing companies have begun testing water network printing.
Professor Zhang from the Beijing Institute of Printing said that companies should give full play to the unique characteristics of online printing and trigger a shift in the printing enterprise model. He introduced that most of the current printing factories are still positioning enterprises. Whether it is the experience of the industry's employees or business habits, the printing factory is limited to the cycle of ordering, processing and delivery. In fact, this situation has changed. More and more printing companies have realized the importance of creative design and positioned themselves in the entire industry chain, not just the back end of the industry chain under the traditional model. Types are also becoming more diverse, from creative design to finalization, to delivery printing, to post-binding, because companies have realized that the fewer links in the value chain, the narrower the profit margin. Back to the network printing, you can do more of the front end of the industry chain with its high degree of information, and this capability is not available in many printing houses. This is also the reason why the map network has led the domestic printing industry in a short period of time.
Does that mean that people in the IT industry are more comfortable with online printing? Professor Zhang does not shy away from saying that it is true in a certain sense, because from the current stage, there are no successful cases that can be referenced by those who have turned traditional Chinese printing companies into network printing. Although printing companies have a living source, in terms of network platform construction, people who are doing e-commerce platforms are more familiar with the operation mode. Of course, if both are combined, it will be an ideal state.
Chen Tao, general manager of the map network, believes that the key to network printing is to grasp the core value of network printing. The core value of the so-called network printing is that if the printing factory only hopes to find the printing users through the network platform, it is simply a stage of initial competition in the opening of a store on the Internet. It should be at a higher level and integrate the printing plant resources. Tied around network printing to improve service quality and ultimately profit from innovation.
Printed e-commerce to grab the beach double eleven promotion
[ppzhan Abstract] With the development of network technology, China's printing companies began to touch the network, and became a popular marketing model for China's printing industry. Many printed electronic platforms are now active online. Seeing that "Double Eleven" is coming, this year's printing industry will spend time with customers.