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Hong Kong Sanlian Bookstore officially withdraws from Guangzhou bankruptcy, Zhongda Bookstore transforms to survive (VC321)
With the collective closure of the two bookstores, Hong Kong Sanlian Bookstore, which has taken root in Guangzhou for 17 years, officially withdrew from the Guangzhou market.
In 1988, after becoming independent from the old-fashioned Sanlian Bookstore, Hong Kong Sanlian became a member of the Hong Kong United Publishing Group. It was successively deployed in the Mainland. During the peak period, it had opened 5 stores in Guangzhou, and one each in Shanghai and Beijing. Today, all five stores in Guangzhou have been closed, and news of their operating difficulties has also spread from their bookstores in Shanghai.
As a well-known store, Hong Kong Sanlian Bookstore is just a microcosm of the fate of traditional bookstores. In recent years, due to changes in readers ’reading habits, the e-commerce bookstore diversion market, and rising costs, the book terminal market is accelerating shotgun replacements.
"In fact, physical bookstores have already encountered a closure tide and are closing in batches." On September 21, many industry insiders revealed that under this trend, many bookstores have been transformed to survive.
Bookstore surging and closing tide
On the 23rd Heng Road, Zhanqian, Guangzhou, the paint of the four gold signs of the "Sanlian Bookstore" peeled off, and the gate was closed. The neighborhood passing by the store revealed that in July, this bookstore had a big sale, and many people came. Purchased, but no one is gone now.
Along with this Liuhua shop, there is also the Sanlian Bookstore Zengcheng shop. "Triple bankruptcy is not unexpected." Lu Ningxin, general manager of Guangzhou Tangning Bookstore, said that in recent years, whether it is a bookstore or a book shopping center, many physical bookstores have closed down, the number is very large, and in the past five years, there has been no new domestic The bookstore brand has appeared.
"No one can count how many bookstores have been closed so far." A book industry veteran said, but one frequently cited data is that the All China Chamber of Commerce and Industry Book Industry Chamber of Commerce has surveyed that in the past 10 years, there are Nearly 50% of private bookstores closed down. "This data is not exaggerated and may even be reduced. In the future, this failure trend will continue."
The days of surviving bookstores have not been easy. As another bookstore invested by Hong Kong Sanlian, a person in charge of Shanghai (Hong Kong) Sanlian Bookstore made it clear: "It is really difficult to operate at present."
Shanghai (Hong Kong) Sanlian Bookstore is located in the busy area of ​​Huaihai Road in Shanghai. The above official revealed that since 4 years ago, the retail sales of bookstores have been declining at an average annual rate of about 10%. Although the bookstores have adopted the way of expanding the sales of group customers such as schools and libraries, their growth has hedged their performance. The effect is not obvious. From the sales point of view, the bookstore was only more than 10 million in the year it was first opened, and rose to about 35 million in 2010, but the profit has not risen.
Is the general bookstore going?
"Whether it is avoided or not, Sanlian can't get rid of the three major bottlenecks in the development of the industry." The person in charge of the Shanghai (Hong Kong) Sanlian Bookstore said that cost increase is the primary factor. Taking its own bookstore as an example, the current rising costs include labor, management, In terms of rent, etc., the bookstore's operating area is partly owned property and partly leased. Among them, the comprehensive cost of the part of the self-owned property increased by about 5%, and the part of the leased property increased by about 20%.
"If compared with 5 years ago, the cost of a pure rental company has almost doubled." Lu Ningxin also revealed that the bookstore's operating capital is under great pressure.
B2C e-commerce also directly divides the retail market cake of physical bookstores. "Compared with traditional bookstores, online shopping has the characteristics of convenience, low prices, and flexible promotional methods." The above-mentioned person in charge of Shanghai (Hong Kong) Sanlian Bookstore believes that online shopping books are more attractive to readers, and the retail share is naturally easy to be separated. "In addition to excellence and Dangdang.com, Taobao and Jingdong Mall have also entered the book e-commerce market is the best proof."
"The change in readers' reading habits is the last straw that overwhelms physical bookstores." Lu Ningxin believes that readers can now read through the Internet, e-books, various communication tools, etc., and the reading effect of physical books is weakened.
Yu Wenyi, director of cultural industry researcher at Peking University, also said that the physical bookstore similar to Sanlian Bookstore has a narrow business scope, and the readers are mostly cultural people who focus on self-cultivation, but today the more general readership tends to more practical grades and technical categories. Books, and the spire readers of cultural books for self-cultivation are getting fewer and fewer, which has become another important reason for the decline of Sanlian Bookstore.
Transformation Survival
In this situation, bookstores have sought transformation "refuge". Tangning Bookstore, which has been in Guangzhou for 10 years, is a typical case.
Lu Ningxin frankly stated that since 2007, Tangning Bookstore has changed the traditional way of selling books only, and has begun to represent a variety of culturally related products at home and abroad, including stationery, camera bags, camera bags, etc., and this has become the main source of income for bookstores. . Today, the share of non-book business in the company's sales has rapidly increased from zero to more than 50%.
Not only that, but recently, Tangning Bookstore has also set up an e-commerce website in Beijing to expand sales channels. At the same time, Tangning Bookstore also used the accumulated customer resources of readers to start providing business in buying and selling paintings.
The transformation similar to Tangning Bookstore has long been familiar in the industry. It is understood that in addition to broadening the scope of business and increasing the sale of other goods, in the first-tier cities such as Beijing, Shanghai, and Guangzhou, the non-closed large and medium-sized bookstores may be reduced in size, the reduced places or rentals, or the addition of restaurants and cafes. To find new economic growth points.
"In the past, single book sales have become difficult." In Yu Wenyi's view, "Broadening the single mode of book retailing, diversified development will be the only way out for the physical bookstore industry in the future.
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