Watch out for traditional printing! Digital inkjet printing is quickly rolling over

Watch out for traditional printing! Digital inkjet printing is quickly rolling over

Inkjet printing is the focus of the development of the global printing industry. In the North American printing market, which accounts for half of the global scale, 70% of annual revenue growth comes from inkjet printing. Although China's inkjet printing equipment industry started late, it has developed rapidly in recent years. In terms of regional distribution, inkjet printing equipment manufacturers are mainly concentrated in the economically developed Pearl River Delta, Yangtze River Delta and Bohai Rim regions. In the Chinese market, it is estimated that by 2015, the market size of China's inkjet printing equipment will reach 8.66 billion yuan. As far as the development trend is concerned, the market concentration in this field continues to increase, environmental protection printing becomes the mainstream, and the market continues to expand.

1. The application field of inkjet printing continues to expand, and the downstream market demand continues to grow
The expansion of the application field of inkjet printing technology will boost the demand for downstream digital inkjet printing. Today, the application field of inkjet printing technology has expanded from the previous outdoor advertising, etc. to pottery, ceramic tiles, label printing, textile printing, glass ornaments, etc., and there is a continuous expansion trend. Although the demand of China's digital inkjet printing market lags behind Europe and the United States, the development speed in recent years has accelerated and the market potential is huge.
2. Expansion of inkjet printing equipment to mass production
In recent years, in order to improve their product structure and quickly respond to order requirements, some production printing companies have applied inkjet printing equipment to large-scale jet printing production fields such as ceramic tile printing, label printing, and variable data publishing printing. In the future, with the increase in the printing speed of digital inkjet printing equipment, the development of application technology of printhead arrays, the improvement of printing stability and the improvement of ink technology, inkjet printing is expected to continue to improve in cost, speed and quality. It can replace some traditional screen printing, roller and other traditional industrial printing applications to better meet the needs of various downstream mass production applications.
3. Environmental protection printing will become the mainstream in the future
In the future, the field of inkjet printing technology will continue to expand. In addition to the energy-saving requirements of the printing operation and the harmless working environment during the printing operation, the printed products in downstream application areas (such as food, beverages, medicine and cigarette packs) Need to meet the requirements of low solvent residue, small odor, non-toxic and non-polluting. In the future, the design of inkjet printing equipment will tend to develop in the direction of low energy consumption, simplification of operation processes, and reduction of harmful gas emissions in operations.
4. The quality of enterprise services has become the key to differentiated competition
According to the statistics of the Printing Branch, there are more than 100 manufacturers of wide-format inkjet printing equipment in China, most of which are mainly producing low-end products, and the performance of most products is not much different, and the product homogeneity competition is obvious. The application of inkjet printing equipment is not only diversified, batched, and scattered, but customers' requirements for the performance, stability, and quality of inkjet printing equipment are also increasing. Equipment manufacturers with excellent product quality and perfect services will greatly reduce the production losses caused by customers' equipment failures, reduce maintenance costs, reduce the operational risks of downstream customers, and create greater value for downstream customers.
5. Industry concentration will continue to increase
Although new manufacturers have entered the industry in recent years, as far as the entire industry market is concerned, the concentration will continue to increase, and the market share of manufacturers with strong R & D, strong strength and good reputation will continue to increase. Many companies that go through simple R & D assembly or direct OEM finished products, and then enter the market and compete at low prices will face a crisis of survival and be eliminated by the market.

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