Beauty Scissors,Hair Scissors,Ophthalmic Scissors,Eyebrow Scissors Yangjiang Etina Houseware Co., Ltd. , https://www.stjsrobot.com
2015 China Panel and Solid Wood Furniture Market Report
As a traditional furniture category, panel furniture and solid wood furniture, with the improvement of living standards, consumers have more personalized and diverse needs.
In the fierce market competition, what kind of development trend is the traditional panel furniture and solid wood furniture?
By visiting the market and interviewing industry experts, the reporter learned about the changes in price and style of panel furniture and solid wood furniture in the first half of 2015, as well as the reasons behind the changes, and provided suggestions for consumers to purchase furniture.
The price of panel furniture rose slightly
Price change
The reporter learned through the store shopping guide that compared with previous years, the increase of panel furniture is not large, and the price increase is mainly due to the upgrade of some styles of materials and the increase of the cost after the size is increased. Xu Jingyou, the general manager of Quanyou Furniture, also said that the price of panel furniture only rose slightly in 2015, with an increase of about 15%, mainly due to the increase in production costs.
Rising raw materials: Wood, as a scarce resource, has an annual increase of around 10%. The closure of many sheet metal manufacturers has also led to an increase in material prices;
Increased labor costs: China has gradually transformed from the original “processing and manufacturing plantsâ€, and labor costs have increased year by year compared with countries such as India and Vietnam;
Production equipment renewal: In the southern cities mainly in Guangdong and Fujian, the local government's requirements for environmental compliance are getting higher and higher, and manufacturers are also required to continuously upgrade production equipment to reduce environmental pollution;
Increasing R&D costs: With the emphasis on social protection in society and the changing needs of consumers, producers are investing a lot of energy in product development and innovation.
Style change
The change in the style of furniture is different from the fashion every year, and it quickly leads the trend. Therefore, the time span of furniture styles is longer. Xu Jingyou said that the panel furniture of 10 years ago was dominated by simple and light colors; later, Korean style, small American style, and dark-style furniture with post-modern style began to prevail; However, in recent years, the simple style has risen again, and the wood color close to nature has been favored by consumers.
Group change
Different from the consumer groups of solid wood furniture, which are mainly concentrated in a certain age group, the group of panel furniture is more extensive, mainly divided into three categories.
After 80s, the newly-married group: the purchasing power is relatively weak, unable to afford expensive solid wood furniture; the pursuit of furniture styling and design sense, can be combined with a variety of decoration style;
After 70s change the group: need to re-purchase furniture, but the middle-aged group who is not particularly fond of solid wood furniture, will choose simple and generous, there is not much decorative panel furniture, and light color and wood color;
Old man's room: Mostly for the children to buy for the elderly, the style is simple and practical, the price of moderately shaped panel furniture has become the first choice.
Solid wood prices are flat, product innovation speeds up price changes
Although the raw materials increase by 10% per year, the labor costs also increase by 5%-10%, and the production costs are increasing. However, the price of solid wood furniture has not risen from the previous year. In this case, there is no price increase. Actually, it is reducing prices. Wang Qunjun, general manager of Federal Furniture, said: "The overall weakness of the market has led to a decline in purchasing power, not only in the home industry, but also in the entire economic environment. Although the price is basically flat, some businesses will be lowering the original discount. -1.5 discounts for promotion."
Secondly, the home industry, as a downstream industry in the real estate industry, has a certain lag in the market. Song Satellite, general manager of True Love, said: "The current sales of furniture are partly supported by consumers who bought houses in 2013, so even if the upstream industry is under development, the home industry will not immediately feel the depression, but solid wood furniture in recent years. There is really no substantial price adjustment."
Material change
In addition to the workmanship style of solid wood furniture, the most important measure is the material. The price of furniture varies from ash, sea eucalyptus, walnut, and eucalyptus. Huashang Daily visited the market and found that the market share of walnut in the market has increased in recent years. Wang Qunjun said that wood can't guide the market because each kind of wood has its own advantages and disadvantages. It can't be said that certain woods must be superior to other varieties. The high cost of wood can only indicate that it has a small amount of material, and the manufacturer has higher acquisition costs, but it does not mean that it is optimal, and the preference for certain woods in the market will change over time.
Changes in the market
After 60, 70 is still the main consumer of solid wood furniture, traditional simple furniture style is still the mainstream of the purchase, Jane European style also occupies part of the market, basically the consumer group and the past few changes. However, Wang Qunjun proposed that the innovation of solid wood household products is getting faster. From the original three-year product update to the current two-year big change, it is also to meet the needs of consumers seeking new and changing, and constantly enhance the differentiation between products.
Summary of small notes
The most important thing consumers pay when purchasing furniture is the price, the second is the style, and the third is the quality. In the survey, it is not difficult to find that the furniture price has not increased significantly due to the overall economic environment. For the solid wood furniture that popular walnut in the market recently, consumers should look at it rationally. There is no need to follow suit. Each kind of wood has its own advantages and disadvantages. There are many kinds of wood suitable for the northern environment. You can purchase it according to your own preferences and economic strength. .
In the choice of styles, we can see from the changes in the trend of panel furniture, no matter what kind of style suddenly pops up in the short term, it will eventually return to the original simple style. After all, the simple style is more eye-catching, not following the trend. Will be eliminated by the trend. Consumers are advised to use simple basic models when choosing furniture, and can be presented through decorations in the creation of styles.
Next Article
How to make a good facade wooden door
Prev Article
How to avoid cracking bamboo doors