"THE PIONEER CHRONICLES" thematic website is newly launched-challenge the routine, subvert the tradition, show the refreshing spirit of luxury watches

"THE PIONEER CHRONICLES" thematic website is newly launched-challenge the routine, subvert the tradition, show the refreshing spirit of luxury watches

May 23, 2018, the Rhine Zealand Stockhausen (Neuhausen am Rheinfall) when to stand firm and simple and clear, known for H. Moser & Cie. Hengli Mu now began to highlight the distinctive style and sharp sense of humor. This to Schaffhausen (Schaffhausen) for the upcoming home watchmaker brand dedicated website, more clearly, unfettered expression of the brand's philosophy and vision (URL:). Pleasant, joyful, and fun, even occasionally disturbing. Are you ready yet? Fasten your seat belts: drive!

When you open the homepage of the website, a large window will pop up with the following "disclaimer": "The luxury industry seems to have nothing to do with humor. However, we just want to be humorous. If you like beautiful things, if you have always been Sober-minded humans, first of all, congratulations! Secondly, welcome home! "Here, Henry Moores still discusses luxury and professional watchmaking, with a consistent ironic style, but from a different perspective . The site will publish interesting content, including the most influential Henry Moss videos, and also provide some new masterpieces and treasures. For example, we learned that Henry Moores CEO Edouard Meylan is looking for marketing ideas to release his daily watch collection: Pioneer. In the face of a large number of non-original suggestions continuously given by publicity and advertising companies, Edward realized that he had a long way to go.

The promotion methods of the entire luxury goods industry are stereotyped and clichéd, such as investment value, or relying on the support of ambassadors, celebrities, top athletes or extreme explorers, or telling the story behind your first timepiece ... while Henry Moores hopes The luxury industry, which is often too serious, introduces a refreshing, sincere and pure style. In the design of the website, Henry Moss also specifically opened a dialogue system to strengthen the connection between his audience and the wider open-minded young group-they are not so conservative, and they are willing to share a provocative sense of humor . The website will further enhance the positioning of the Henry Moores brand: classic, but not old-fashioned; permanent, but not old-fashioned; low-key, but not boring.
In short, it shows the distinguishable style of Henry Mushi, and sings the song of "advanced clocks" that dares to be innovative. Want to know more? :Welcome home!




Models and pictures


Henry Moss Pioneer Series: Everyday Watches - dedicated to the protagonists of ordinary life <br> Pioneer Perpetual Calendar watch, model 3800-0900, red gold and DLC titanium model, ardoise fumé smoky dial, black rubber strap , Pioneer Perpetual Calendar watch with water resistance to 120 meters, model 3800-1200, stainless steel, midnight blue fumé smoky dial, black alligator leather strap, Pioneer three-hand watch with water depth to 120 meters, model 3200-0902, Red gold and DLC titanium models, fumé smoked dial, black rubber strap, waterproof depth
120 meters


Pioneer junior watch, model 3200-1202, stainless steel, cosmic green fumé dial, black fabric strap, waterproof depth 120 meters Pioneer junior watch, model 3200-1200, stainless steel, Midnight blue fumé smoky dial, black rubber strap, water resistant to 120 meters

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