Jieli Qinli: Learn from the brand and improve yourself

Qin Li, general manager of the brand

[Reporter] Every spring is the peak season of the decoration market. Please talk about your point of view. From the perspective of your market, is the furniture market affected?

[Qin Li] The current market competition is getting more and more fierce. I think this is a good time for all businesses to cultivate their internal strengths. The current market is who can do it well and who can attract consumers to a greater extent. If you have to say that there is any impact, I think that everyone must improve themselves to get more recognition from consumers.

[Reporter] So in the face of such a big market environment, how is the overall planning of Jiezu this year?

[Qin Li] With the large number of foreign stores entering the market last year, as a local manufacturer, we are ready to meet this new opportunity, enter a category of stores, close to a class of quality, improve their brand awareness from management, brand and other aspects. .

[Reporter] When talking about the topic of "the influence of China's eight articles on the home furnishing industry", many industry executives have paid close attention to the word "protective housing" because there are a large number of affordable housing listed this year, and the total housing volume has also increased significantly. The downstream home industry is undoubtedly the best news. So how do you view the emerging market of affordable housing?

[Qin Li] I think the market is diversified. The demand for affordable housing belongs to one of the market needs of all aspects. It is a normal demand. Of course, our brand is also designing and manufacturing furniture suitable for the protection room, and designing some cost-effective products from the style and other aspects. , low-margin products.

[Reporter] Recently, the furniture market has "swelled up". Although many owners have not yet come down, they have already begun to purchase furniture. They havetened to make a decision. I would like to ask Qin’s views on this phenomenon.

[Qin Li] The rise of real estate, the rise in store rents, the increase in sales costs, and everything is rising, so the rise in furniture prices is also a normal phenomenon. However, the products are still high, medium and low according to different market positioning and different levels of consumption. Consumers can choose products that are suitable for their own positioning according to their purchasing power.

[Reporter] May 1 Golden Week is coming soon. What do you think of this year's "May 1" market?

[Qin Li] With the rapid expansion of the current store, most of the business is not very good. However, the impact on the good internal business is still relatively small, so the market depends on the business itself, its own products are good, the service is in place, and naturally can attract customers to the maximum extent.

[Reporter] In the furniture exhibitions of the past few days, Mr. Qin also went. Please tell us what do you think is the new trend in this year's furniture exhibition?

[Qin Li] solid wood furniture has become the trend of this year. The original furniture exhibition, manufacturers are mainly concentrated in the southern regions such as Guangdong, this year is different, almost all furniture manufacturers across the country participated, Shandong, Chengdu, Tianjin and other places, which shows that furniture companies have begun to enter a period of rapid development.

[Reporter] Finally, please ask Qin to give us a brand declaration for the sofa.

[Qin Li] learn from the brand, enhance yourself, and maximize consumer recognition.

[Reporter] Thank you, Mr. Qin for accepting our interview.

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