Giant (Giant): World-renowned bicycle brands Read more >>

Giant (GIANT) is a world renowned bicycle brand

With more than 30 years of professional experience in the production of various types of bicycles, we combine advanced production technology, business management, and mature concepts of global marketing with China's vast market and abundant resources to produce and market the world famous bicycle brands worldwide. GIANT, a giant group of Taiwan known throughout the world, established Giant (China) Co., Ltd. in the Economic and Technological Development Zone of Kunshan City, Jiangsu Province in September 1992, and created a new era of Chinese bicycle culture with its dedication. .

Since entering the mainland market, Giant upholds the "customer-oriented, customer-desired, long-term in my heart; quality is the first job" quality policy, will integrate the human persistence for the future into its own design concept for bicycles. The love of life is displayed in every detail of it; the exchange of nature and people is maintained. In the new era full of opportunities, technology, fashion, and people are the themes to create a better product for the good life of the Chinese people.

While rewarding the mainland people with brand new products, Giant has upheld the new century business philosophy of “global operations, deep local roots, and local management of global brands” and insisted on using its own channels to drive the development of bicycle culture. At present, there are 12 directly-operated stores and 28 dealers, more than 700 stores, and a total of more than 1,500 distribution outlets, enabling consumers to enjoy the "one-place car purchase and nationwide service" service. In addition to paying attention to the sports of Chinese cycling, it also pays attention to the introduction and development of bicycle leisure culture. While sponsoring the cycling teams in Jiangsu, Beijing, Hebei and Henan, they also did not forget the interaction with consumers.

The progress of the era has made us face new opportunities. The new century is the beginning of a more brilliant chapter created by Giant. In the face of hopes and challenges, the pace of progress for achieving dreams has never stopped! Everything is more perfect and more human. Will return to nature, unrestrained mood to live in life, to show a better side in life. This is the ideal of mankind for the future, and it is also the awkwardness of Giant for life.

In the world of Giant, share the fun of riding!

The company owns a world famous bicycle

The brand, GIANT, is a world-renowned bicycle brand.

With more than 30 years of professional experience in producing all kinds of bicycles, Giant has created advanced production technologies, management models, and successful concepts for marketing worldwide, carefully creating every component, and making every consumer feel our human service.

Giant is creating a new century of bicycle culture in China and shares the joy of life with everyone because we believe that life can be even better!

Giant since its establishment in 1972, Huge Machinery Industry Co., Ltd. has been adhering to the philosophy of sustainable development, intensively developing the new century business philosophy, and taking “human nature concepts to serve life” as an important cultural component of the company.

In 1992, Giant (China) Co., Ltd. was established in the Economic and Technological Development Zone of Kunshan City, Jiangsu Province, and with its dedication, it created a new era of Chinese bicycle culture.

Following the strategy and opportunities for the development of the western region, Huge Machinery decided on December 28, 2003 to establish Giant (Chengdu) Co., Ltd. in Chengdu Longquan Economic and Technological Development Zone. The project will invest 12 million US dollars and cover an area of ​​135 acres.

Giant's marketing philosophy of "global brand, local rooting" and self-creativity and human nature technology have made the brand a synonym for international fashion and cutting-edge technology. Always create and produce the best integrated value products and services to meet the needs of global consumers. Giant is convinced that bicycles have diverse development space in the fields of leisure, entertainment and sports. At the same time, it will also be our most indispensable partner for tomorrow's life.

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