Unifying international home: getting out of your own e-commerce road

Unifying international home: getting out of your own e-commerce road

[Office Partner Information Center] Today's Internet "travels in the world", all major industries have surrendered. The development of e-commerce and the development of e-commerce have become the transformation and innovation methods that enterprises have followed. The traditional furniture industry is in dire straits, and the development of e-commerce has become an inevitable way to break through the predicament. However, the Internet is intertwined and complicated, and the traditional furniture companies will not only solve the dilemma, but will leap into the quagmire. In the Internet, we have a deep understanding of the unification of international furniture. Blindly touching the net is the main culprits of failure. Only by deep understanding and analysis and looking for a way that is truly suitable for its own development can we succeed. twenty two
For the traditional furniture enterprises to develop e-commerce model, Zhao Guotao, the general manager of the unified home furnishing business unit and crowdfunding headquarters, has his own set of theories. "Only the most suitable e-commerce experience platform" is the experience he summed up after a failure and painstaking practice. The development of e-commerce can not only be a simple imitation, it must have an innovative development model that suits itself. Zhao Guotao believes that the existing e-commerce market is mainly based on online experience and sales, and is suitable for fast-moving products such as middle and low-end clothing and cosmetics. However, the general price of furniture is high, the exchange is difficult, and it is not confirmed whether it conforms to the type of house, decoration style, etc. It is difficult for consumers with medium and high-end needs to purchase directly without seeing the physical objects. Therefore, Zhao Guotao realized the interactivity of the international home online and offline, allowing consumers to understand online and purchase offline.

The unified e-commerce platform will present all the furniture, soft clothes and wooden doors of the unified international home in front of the customers. Different series and different styles have everything to make up for the shortcomings of the direct experience center due to the size limitation of the store. Through the official website, customers can learn all the products of Unification International Home, consult online and select the type they like, and the registered members can also receive the coupon. The offline direct experience center provides customers with the most realistic physical experience. Customers can directly experience the functions of the products and observe the quality of the products. Online display, offline experience; online drainage, offline service support; online brand promotion, offline quality support... online and offline combination, to create a perfect interaction between the international home e-commerce and direct sales stores.

Based on the e-commerce platform, Unification International Home has also launched a crowdfunding model and calculus to build a powerful platform for customers to experience online. The crowdfunding mode of Unification International Home is different from the traditional crowdfunding mode. The unified crowdfunding mode is a systematic, comprehensive and targeted development model for the current development of the home industry and the actual development of its own. Through the crowdfunding platform, Unicom International Home and Partners cooperate sincerely, serve the consumers wholeheartedly, and win word-of-mouth publicity with high-quality products and services. Consumers can enjoy more benefits by issuing electronic cash coupons to industry representatives with long-term cooperation and high credibility, and then transferring them to customers. The unified calculus is to make full use of the existing unique mode of the WeChat platform, directly interact with consumers, without intermediate links between middlemen and agents, relying on the unified international home store to provide consumers with preferential and reliable products, avoiding the tradition. The drawbacks of micro-commerce agent sales. Moreover, the unified calculus actively develops cooperation with consumers, forms a fan economy, and has formed a good reputation among fans with high-quality product quality.

Zhao Guotao said: "Traditional home furnishing enterprises want to break through and must be integrated with the Internet, but we must go out of our own way." Unifying international homes constantly explore their own development model in the wave of e-commerce, break through the tradition, break the bottleneck, and develop for the enterprise. Inject new life machine.

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