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Reconciliation is a concept corresponding to contrast. In a broad sense, it refers to the constitutional factors of various forms, and eventually achieves a stable, complete, and comfortable effect.
1. repeat
Repetition refers to the formation of a strong sense of order and unity through repeated appearance of a basic form. In order to achieve the purpose of reconciliation. When using repetitive reconciliations, pay attention to the following points:
First, the basic shape itself is highly concise;
The second is the possibility of basic shape combination. That is, a certain relationship can be formed between shape and shape;
The third is the beauty of the basic form; the fourth is the overall sense and integrity of the basic form. Repetition is a way to win more, but to avoid duplication caused by monotonous and flat, to avoid monotony and flat you must grasp the changes in the repetition, and to deal with, such as the number, direction (with the opposite. Reverse), arranged (Parallel, staggered, rotating), virtual reality, color change processing.
â— Artist Studio Image Set Logo This is a sign that the S letter is broken from the middle into two identical reversed figures that are rearranged.
â— School hall sign This is a sign consisting of two identical hemispherical repetitions.
2. Suitable for
The logo design requires that the final logo form be coordinated and harmonized with visual perception. This requires not only a contrast between different shapes and shapes. Make the personality of each form explicit and strong; and require that the shapes and shapes adapt to each other to obtain the harmonious relationship. The overall shape of the logo is visually smooth and harmonious and does not appear to be sudden and conflicting. There are many suitable methods for shape and shape, such as suitable shape, suitable color, suitable texture, and suitable proportion. Among them, the shape and proportion are the most important, and the shapes are suitable for the same shape, ie straight and straight, curved and curved, and angular. The fit of the horns, etc.; the proportions are suitable for the special shape, that is, put together two different natures of the image, but pay attention to the scale, so as not to have a sense of conflict in the visual sense.
â— Fruit candy maker logo (CO-opcrative "Jednosc")
The c, o, J letters in the logo are together and the shapes are coordinated to achieve the desired effect.
â—Lampop hairstyle hall logo It is the coordination of curves and circles. The harmonization between the curved shape and the straight shape achieves the overall harmony and unification.
3. balance
Maintaining the balance of the graphic maintains a balance of visual and psychological feelings. Balance gives people a feeling of stability, dignity and integrity. Balance is also one of the methods of reconciliation. It is roughly divided into symmetrical balance and equilibrium.
1 Symmetry People have a natural sense of balance. Easy to accept symmetrical images. It is because the symmetrical form can achieve absolute balance, and people feel comfortable and psychologically comfortable, so use it to achieve the effect of reconciliation. Simple and secure. Symmetry has a strict central axis. The axis itself has vertical, horizontal, tilt, rotation, misalignment, and other changes.
2 The most important feature of the equilibrium equilibrium relationship is to maintain the stability of the center of gravity. Therefore, no matter whether it is the combination of shapes or colors, it can give people a psychologically balanced sense of balance. Compared with “symmetryâ€, it appears to be free, Lively, lively and full of change.
â— Hope phone sign
This graphic sign uses the overlap of two identical head shapes to form a midline symmetry, accurately reflecting the characteristics of the telephone conversation. Clever and visual.
Source of information: pack.cn
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