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1. Symbolic graphics
It is simplified by the physical shape of people, animals, plants, minerals or the natural environment. The image of the founder of the company or traditional totems, patterns, etc. are used as trademarks; the meaning of symbolic figures is beyond the image itself and has a deeper symbolic meaning. For example, Apple Computer, camel cigarettes, Lufthansa, Zhuangdan, Panda Electronics, Shell Oil, etc. Each symbolic graphic content is gradually integrated with the product or enterprise.
2. Humanoid logo
Man's body and posture have rich performance implications. The characteristics of facial features and limbs have different symbolic meanings in the performance of signs. Such as the eye represents the discovery. Hands represent labor and create innovation. There is no lack of enumeration of goods in the image of an anthropomorphic person as a mascot or cartoon. Examples of success are like KFC fast food.
3. Animal logo
Animals are human's friends and the masters of nature. Their image is well-received and commonly used in Chinese and foreign signs. They also have different meanings in different regions and countries: Therefore, animal images appear in different industries.
Animals in the animal world have emerged from owls, antelopes, peacocks, chickens, tigers, etc., in institutions such as business and industrial education. The image of animals has become more human, because they represent different products and institutions. Such as tobacco, computers, cafes and even national badges. If the lion and the eagle represent authority, power and strength, it is a symbol of mightiness and dignity, and it appears in the national emblem of many countries. Birds fly freely and have a rich presence in airlines. Peace Doves represent friendliness, peace, and peace of mind. Mickey Mouse, crocodile, and camel have exceeded the original image of an animal. The Chinese Zodiac is a symbol of tradition in animals that have different personalities. Bats have different legends in the West to interpret adult objects and movie cartoons. The animal is a pleasing image in the jewels because it is also a part of nature and is also full of vitality and human touch.
F: Mark design prerequisites:
a. To understand the design objects in depth before designing the logo, the content includes:
1, business philosophy and outlook.
2. Business management content, product features, service nature.
3, business scale and market share.
4, the company's reputation in the objective environment.
5. The expectations of the business operators and the consensus of the employees.
b. Subject material: There are mainly three types of subject material:
1, the font logo
The word "logo" is the Greek word source meaning "word" is a direct, currently very popular design method. The word sign has the form of visual hearing. Almost all of them have a definite visual form. At the same time, it is a symbol. The greatest advantage of this type of sign is what the viewers say they are seeing, and what they see should also be said.
The font logo design usually has three situations:
a. The corporate brand name is full of material, and it is intended to beautify the space, structure, strokes, forms and forms of letters or letters. The design of specific letters or letters can represent the nature and characteristics of some related industries.
b. The initial material of the company's brand name is expressed in the form of single-word prefixes, double-letter headings, and multiple-character headings.
c. Taking the combination of corporate brand names and their initials as the material, taking into account the form of the initials, the distinctive styling effect and the advantages of the name logo are claimed.
2, graphic signs:
The information transmitted by graphic symbols is generally tens of times more than words. Due to human physiological and psychological factors, people often accept "information", more than 80% of them are visual information, followed by scenery, graphics and text. Followed by hearing, touch and smell. The fastest and most concise is the graphics and the stimulation of the human brain. The intensity of the transformation into memory far exceeds the text. (Abstract visual language).
There are two types of graphic features:
a. Naturally shaped:
Using natural rich and natural figurative graphics to refine and process, these types of graphics are vivid and full of sexual interest, with graphic features.
b, geometric abstract graphics:
The use of abstract graphics, the use of simple point, line, surface as the main body, repeat, gradient, symmetry, reflection, mutation, reconciliation, balance, positive and negative, borrowing, maneuver, decomposition, combined equalization.
3, determine the design elements of the logo design
After a large amount of work in the early period, when there are many development directions in mind, free development (transverse thinking mode) can be used to gradually determine the design elements of the logo design, and to carry out further trials and attempts (vertical thinking mode).
4. Combinations of signs and basic elements
a. The combination unit of logo and company name, brand name standard word.
b. The mark and the company's full name standard word combination unit.
c. Combination unit of logo and company name, brand name standard word, company slogan, and propaganda slogan.
d. Combinations of logo and company name, brand name standard word and full company name, company address, and telephone.
G, the design of the logo:
After the design of the logo is determined, in order to maintain the accuracy of the logo, it must be rigorously regulated during the drawing. The requirements are: clear lines, clear figures, proper proportions, reasonable layout, clear colors, standardized text, and perfect modeling.
a, visual adjustment of the graphic:
Visual adjustment is based on the designer's professional intuition, which leads to the visual harmony of the logo.
b. Marking standards:
1, the size of the labeling method: such as long; wide; high; straight fight; radius and other than the size.
2. Proportional labeling method: labeling the proportion method and labeling the scale size, that is to say, it is determined based on a certain reference parameter in the graph, and the others are all calculated according to this factor.
3, grid marking method: some should not use the size and scale annotation method, you can use the grid grid square size, similar to the Jiugongge, according to the need to determine the copy grid size, then copy the logo coordinates.
4, arc, angle marking method: In order to illustrate the graphics of the solitary degree and angle, with the compass gauge protractor to mark all kinds of correct positions, is an effective method to help explain.
Source of information: pack.cn
Logo Design Knowledge Collection--Color Design of Logo (4)
Section 3 Design of Marking