Online retail and service consumption continue to be the new growth point for the growth of total consumption in the Beijing market. The overall situation of the city’s economic operation in the first half of the year released by the Beijing Municipal Bureau of Statistics shows that the city’s total market consumption was 899.46 billion yuan, an increase of 7.2% year-on-year. Among them, the retail sales of social consumer goods reached 497.63 billion yuan, an increase of 3.8%, and the service consumption reached 401.83 billion yuan, an increase of 11.8%. The proportion of total consumption of service consumption in the Beijing market is increasing day by day. In 2015, Beijing’s commodity consumption was 1,033.8 billion yuan, accounting for 55.4% of total consumption, and service consumption was 830.8 billion yuan, accounting for 44.6% of total consumption. According to the analysis, in the total consumption in the future, the proportion of service consumption will further increase. In particular, emerging service consumption, such as education, culture, entertainment, and health care, which will help improve the quality of life, will become the main field leading the growth of service consumption. The gradual increase of online retail from the reduced to increase e-sports platform carnival carnival is not unrelated, e-commerce sales of goods have gradually jumped out of the traditional home appliances category, extending to more diversified categories. According to the previous "June 18" record released by Jingdong, from June 1st to June 18th, the overall sales volume of Jingdong 3C products exceeded 40 million, and the cumulative order volume exceeded 100 million yuan. In addition to the 3C category, Jingdong Supermarket sold 25 million products on June 18, and fresh self-order orders were six times higher than the same period last year. Following "Double 11", "6·18" was defined as the promotional node of the midline, which also meant that "6·18" was no longer a game of Jingdong. In this year's “6·18†promotion section, Suning’s e-commerce and Gome’s online sales are also gaining momentum. According to statistics, on June 18th, Suning's omni-channel sales increased by 216% year-on-year, mobile-end sales increased by 410% year-on-year, and Gome's online orders increased by 426% year-on-year. Policy support will help business service companies achieve new record high growth rates. According to the Beijing Municipal Commission of Commerce, the special fund for the development of commercial circulation and the special funds for the development of small and medium-sized enterprises will be used as a whole, and projects that meet the standards and requirements will receive project subsidies, government purchase services, and support in the form of awards. Take the e-commerce innovation demonstration and the online and offline integration development projects in the commercial circulation field as an example. E-commerce innovation demonstration and resource coordination, traditional business transformation and upgrading, and internet + living service industry are established. The maximum amount of support for a single project is 5 million. yuan. This article is transferred from: Beijing Commercial Daily beer glasses,beer glassware,beer glass set,beer glass gift set,beer glass mug with handle Xi'an ATO International Co., Ltd , https://www.ato2008.com
Service consumption growth exceeds product consumption by 3 times
The contribution of service consumption has become the biggest driver of growth in the total consumption of the Beijing market. Data show that in the first half of the year, service consumption growth exceeded commodity consumption by 3 times. Regarding this change, Ma Longlong, a professor at the Business School of Renmin University of China, believes that when the economy develops to a certain extent and the income level does not increase significantly, people’s demand for upgrading products has declined, and more emphasis has been placed on living. Service consumption. 
The data in the first half of this year shows that among the service consumption, the consumption of medical care and consumption of communication grew faster. Wang Xiaodong, director and professor of the Department of Trade Economics at the Renmin University of China Business School, said that the rising consumption of health care reflected changes in people’s consumption concepts, and the demand for quality of life and quality of life has increased. There is still much room for growth in the future. The consumption of communications has a lot to do with the popularity of mobile phones and the development of technologies. It is an inevitable trend in the era of mobile Internet and reflects changes in the way of relying on Internet consumption.
Increased online retail sales
After a brief slowdown in the first quarter, Beijing’s online retail market showed a warming trend in the second quarter. According to the data, online retail sales increased from low to high, and wholesale and retail enterprises above designated size achieved 80.23 billion yuan in online retail sales, which changed from a drop of 2% in the first quarter to a growth of 9.1%. 
A special package of funds will be introduced
Last year, the retail sales of social consumer goods in Beijing exceeded the threshold of trillion yuan. Yan Ligang, director of the Beijing Municipal Commission of Commerce, once stated that with the gradual changes in the consumption structure, Beijing’s overall consumption level is likely to grow by leaps and bounds. Beijing’s social consumption (including service consumption) It is expected to exceed 2 trillion yuan in 2016. In this context, the Beijing Municipal Commission of Commerce recently issued the “Notice on Reporting 2016 Special Commercial Funds (Second Batch)â€, which involves various areas such as convenient commercial outlets, lifestyle services, time-honored brands, and e-commerce. 
Online retail and service consumption continue to be the new growth point