The future pattern of the furniture industry promotes "marriage" on the offline line

E-commerce "invade" the furniture industry, how will the future of the industry be? How to solve the localization problem of cross-regional sales? How do traditional companies stand out?

The future pattern of the furniture industry will change dramatically

The data shows that in the second quarter of 2011, the scale of China's online market transactions increased by 76.7% compared with the second quarter of 2010, reaching nearly 180 billion yuan.

“The growth of home e-commerce is evident from Taobao Mall. In the first half of 2011, the growth rate was 468% in the first half of 2010. The typical representative is a traditional brand touch net, such as Qumei Furniture and Gujia Craft, and the other is fast. Growing Amoy brands, such as Otto and Lin's Wood." A big home story.

The expert boldly predicted that the growth rate of 2011 will be at least 200%. He also said that Taobao and all merchants and partners are cooperative, Taobao will not do self-employment, but to retailers, manufacturers, Channel providers provide a platform for development.

At the same time, experts pointed out that there are many opportunities in the furniture industry. In order to reconstruct the new ecological chain of furniture, four major systems can be built, namely, a win-win partnership system, product display and trading system, distribution and installation service system, design and construction service system.

Compared with Japan, China's "cavity" product prices are not "popular", which is a very interesting phenomenon. In this regard, Bai Xiaoxi CEO Li Xiaoliang believes that this is a clear indication of the brand. For example, Baiwuxi's positioning is a young artist, so different materials will be used to give different tastes to the products, in order to tap the customer's preferences.

Nowadays, furniture products are polarized, that is, “low-priced small commodities and the 4th floor and 5th floor of shopping malls”, while Changwuzhi provides products of high quality, beautiful design and reasonable price for the middle class. “Buy is not a function, but a way of life, that is, luxury goods, so the price is not the most important.”

"Localization" will improve service quality

In this part of the keynote speaker, Li Lina, a senior expert at the Ali Research Center, shared with you the most cutting-edge models. The sand collection model is typical of home e-commerce in underdeveloped areas. By 2010, there were more than 1,000 farmer net merchants in Shaji Township, which opened nearly 2,000 online stores, including 200 furniture manufacturing enterprises and more than 20 supporting service providers. Li Lina believes that e-commerce can give powerful "commercial capabilities" to underdeveloped regions, and informationization has driven the rapid development of industrialization.

And Shangpin [the latest news price apartment review] home delivery line of offline stores, new home network experience + services, factory information production multi-integrated mode. This model based on consumer customization needs is also known as “B4C”, emphasizing customer-centric two-way interaction. It can be seen that e-commerce is also helping the traditional industry to make a full-scale transformation.

The second forum with the theme of localization of the home industry, Lin Zouyi, general manager of Lin's Wood Industry, Shengu, Director of Taobao Life Category Operations, President of Time Media, and Editor-in-Chief of Decoration, Jiang Yijun, participated in the discussion session, and nowadays, home e-commerce The most concerned about the localization after cross-regional sales - storage support, large-scale logistics, localization installation, after-sales service and other issues to discuss.

Lin Zuoyi, general manager of Lin's Wood Industry, believes that consumer online shopping furniture products tend to focus on after-sales problems in distribution and installation. The “last 1km” may be a difficult problem restricting the development of home e-commerce. “One is offline service and the other is customer experience,” Lin Zuoyi said. “I hope to work with TP service providers to provide better services to consumers.”

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