Million sales super IP "mad! Guibao will be unveiled at the 7th CIPE Shenzhen International IP Authorized Industry Expo!

The original IP "Crazy! Guibao" is a classic of the famous cartoonist and animator Agui. It has been with generations of people for 10 years since its birth, and is operated by Motie Anime. Founded in the animation capital of Hangzhou in 2018, Milling Iron Anime is the fourth largest business segment of the Ferro Group, a leading comprehensive cultural and entertainment group in China. It relies on the complete industrial chain of books, online literature, movies and TV series. , full service of domestic top cartoonists and comics.

" Insane! Guibao " IP introduction

Take the protagonist Guibao (KWAI BOO) as the core, "Insane! The collection of Guibao series of interesting science, traditional culture, Chinese and Western mythology, classic folklore, astronomical geography and other interesting knowledge, has a relaxed and meticulous style of painting and humorous novel presentation, the total sales volume has exceeded 10 million copies since its publication. Representing the positive energy of the sun, the self-confident genius inventor Guibao has accompanied the growth of generations.

In addition, Motie Anime also has full authority to operate two other popular works of Agui. "Hello, which combines Chinese style, kung fu and food!" "Three Princesses", and Quantum No. 17: Mech Warrior, which combines mech elements, sci-fi, and inspirational positive energy.

IP licensing case

1

Animation release

"crazy! Guibao 2018" in the first day of the Youku Children's Channel broadcast 3 million hits 1 million times, the card cool children's first broadcast on the day of the audience rating of 0.42, the current number of hits over 900 million.

2

Big movie

"Guibao's Explosives and the Universe" was issued by the 20th Century Fox Film Company's Greater China Division. The premiere box office exceeded 12 million on the day, and the implementation rate was the highest, and the video website volume exceeded 100 million. The second part of the Guibao movie is expected to be released in the Spring Festival in 2020, so stay tuned!

3

Home fast-moving class

4

Stationery

IP Authorized Category

Authorized categories: toys, bags, stationery, home textiles, entertainment equipment, food, games, daily toiletries, intelligent hardware products, digital products, preschool supplies, household appliances , ceramic daily necessities, clothing and apparel, footwear, furniture, sports and entertainment supplies.

Audience age: 4-14 years old children, teenagers and families.

Exhibitor information

Company Name: Mill Iron (Hangzhou) Animation Co., Ltd.

Booth No.: 7B46

Shenzhen International IP Authorized Industry Expo

Create the most professional IP licensing and derivatives trading platform

Guided by the China Copyright Protection Center, the 7th CIPE Shenzhen International IP Licensing Industry Expo (referred to as CIPE Shenzhen IP Expo) will be jointly hosted by Guangdong Cultural and Economic Development Research Association, Shenzhen Copyright Association and Shenzhen Qianyu Culture Technology Co., Ltd. It will be held at the Shenzhen Convention and Exhibition Center from August 22nd to 24th, 2019. It will be fully upgraded at that time, with an exhibition area of ​​30,000 square meters, 600+ exhibiting companies, 40,000+ professional visitors, and 1200+ IPs at home and abroad, including “Shenzhen Authorized Exhibition”, “Shenzhen Film and TV Exhibition”, “Shenzhen Creative Exhibition”, “ Shenzhen Trend Toys Exhibition consists of four major professional exhibitions. The Shenzhen Authorized Exhibition aims to create a commercial value realization platform for IP. The CIPE Shenzhen IP Expo Organizing Committee will fully integrate the upstream, midstream and downstream industrial forces of the IP industry to help upgrade the IP industry chain.

CIPE Shenzhen Authorized Exhibition has settled in the following media platforms

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