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4 "Manifesto of the Communist Party" Wu Yong
5 "The essence of the Chinese National Library Rubbings" Wu Yong's different knowledge structure is the root of different design features. Mr. Wu Yong, the designer, was very keen on the art of painting. Therefore, in his design style, he can see that the painting art has its aesthetic pursuit. The direct influence of personalized design concept. He published the 150th anniversary edition of the Communist Manifesto designed by the Central Compilation Publishing House and the manuscript translation manuscript written by the author's publishing house in 1998. Both belong to the more prosaic and translation series. Mr. Wu Yong In the book design of Mandala Translation Collection, the exquisite copper engraving style is adopted as the main style of the design, and a concept of surreal and stream of consciousness is expressed in the form of deconstruction and reorganization. The novelty is original and the series is The content style is coordinated. Special gold-silver mixed colors and plain black tones (prints dominated by monochromatic images) properly convey the author's unsophisticated and straightforward thoughts. In addition to careful design and original ideas, book design also requires the cooperation of exquisite craftsmanship and production techniques to perfectly reflect the designer’s pursuit philosophy. For example, Mr. Wu Yong's hardcover “The Essence of the Rubbings of the China National Library†designed for the Beijing Library Press is an excellent example of this. This book is a collection of rare items in the National Library of China. It has a high collection value.
Therefore, the designer uses the outer packaging to form the book in the form of a gift box. The box is made of psyllium wood, shaped in the form of a roller shutter wooden box. The book cover is made of dark grey Seville paper with a large base and a special paper imitation of a marble pattern on the top. The back of the book is used, and because of the difference in each paper path, the book binding is more handmade. In order to highlight the ancient Chinese culture carried by the Chinese characters, it is enough to display the unique elegance of the Chinese civilization. The cover covers the same dumb red gold pattern as the hot and dumb red gold and the box enamel, creating a fashionable and luxurious character.
A total of eight books in total, arranged in sequence, the spine, the composition of "Rubbing" two beautiful Chinese characters, books placed on the bookshelf to achieve the perfect design and function of the visual expression. "It's All Right" is a book that reflects the development milestones of all walks of life in the mainland art field. Because the contents of the book are recorded in a dialogue format, the designers believe that the image of the cover is more appropriate to the content of the manuscript. Cleverly writing the 12 personal names in the book on each key of the mobile phone, as if the readers can communicate with the characters in the book at any time. “The Tide of the 100 Years†is a series of documents documenting the history of China’s pioneering of new ideas over the past 100 years. Designers used Kent’s prints as a lining, making the contents of this series of books perfectly expressed in a perfect form. Kent’s prints were back in China. During the period of enlightenment of the new thinking, when it was introduced into China, both the sense of the times and the sense of form were quite powerful. The academic strong book was rich in content, simple and lively, full of profound meaning. Triangles in different directions on the background suggest sharp conflicts of various ideas and theories. Such book binding is not only novel in form but also contains profound cultural connotations. The creative ideal that combines form and content is realized.
6 "Manifesto of the Communist Party" Wu Yong
7 "The essence of the Chinese National Library Rubbings" Wu Yong's above-mentioned professional designer upscale exquisitely invested, large-scale production of book binding design work, can be called book binding art ivory tower of classics. However, there is such a book in the bookstore that is simple and simple in appearance. It is romantic and innocent from words, illustrations, covers, back covers, and overall layouts. Looks like a whole, at one go gives a feeling of refreshing. Most of these books are not very expensive, but they are also quite tasteful. For example, works of Taiwanese popular iconic writer and painter Jimmy Miao rushed into the mainland market, “Left to the right, go to the rightâ€, “Flying birds and fishâ€, “Listen to a few metersâ€, “Smiling Fishâ€, and “The Subway "The world of Buguar" and "I can only draw a small card for you" have become commonplace for a time. Such fairytale-like works are mainly based on pictures, poetic and picturesque, supplemented by simple, beautiful, and extremely philosophical. The timeless text and good stationery are very popular among readers in this era of reading pictures. There are three reasons for the popularity of a few meters of works: First, it describes the feelings of urban life and expresses the feeling that people are very familiar with and can only be unspeakable. The second is that it's beautifully painted so that people can not put it down, the text and figure complement each other, the form of fresh and lively and interesting. The third is that its story is simple but full of profound meaning. Originally it was only a children's book that was read to the children. It had been popular with people for a long time. Taiwan comics artist Zhu Deyong's comic series "Astringent Girl" and "Shuangsheng Gun" are even more unusual. The cartoon illustrations are concise and general descriptions, depicting sentient beings. The words are wise, witty, humorous, and full of life philosophy. His book opens a window to people's hearts. In contrast to the comprehensive planning and packaging of a book by the professional book binding designers reviewed in this article, this new type of popular book is the style of writing, thinking, content, illustrations, and the entire book of a book. For a writer and painter who is also a designer of smart people, simple but also won the mass market, for professional book design, this very popular low-cost success and not too many book binding design Information can be said, but in this simple, harmonious, self-contained popular culture, it also contains the reader's position regarding the form and function of a book. 8 "Left to the Right"
9 "Listen to a Few Meters"
10 "Smiling Fish" "The Subway" "I Can Only Draw a Small Card for You" Author/A few meters Yaro Vardimon, the world famous graphic designer of Israel once said: "Design is an exchange Phenomenon, design is also the intersection of human history and cultural reflection; design is also a visual expression of individual and fashion in global or regional problems; design also contains various public and implicit information, they are constantly moving, Dialogue with unknown people!".
Excellent book designers know how to inspire more space for imagination, use all appropriate and reasonable means, and use the visual language to accurately convey the parts of the book that are difficult to express. China's book design needs a publicity personality, and it requires even more innovative and passionate designers who are passionate about making progress. People are expecting more excellent book design works to be born in their wise brains. China's book design and design circles are calling for this spirit!
Shantou University Press Chen Ying Source: Art and Design - Theoretical Issues
It seems like a natural and real carving: book binding art design (below)
Mr. Lu Jingren’s book design theory of book binding is also refreshing. This theory was derived from the formula “Art X Engineering = Design 2†advocated by his teacher, Mr. Sugiura Kangping, that is, “the way of thinking that builds visual communication media with emotion and rationality. The actual operation process enables the design to achieve the squared values, cubic values, and even multi-square value-added design effects of the original concept.†Mr. Lu Jingren's interpretation of the elements of book design emphasizes that the book designer is mastering the information content. After the rational organization, we should fully understand the means of information transmission, namely, the four elements of the form of the book, “text, image, material, and colorâ€, and be sensitive and savvy. We should also pay attention to the difference between commodities. The instantaneous image of the advertisement is irritating, the harmony of the quality of the book's cultural transmission and preservation value, the ornamental and functional complementarity, and the imaginative three-dimensional to four-dimensional (3D+ time) overall book shape design makes Elements that were originally only expressive are under the command of the book designer. The appearance and internal, rhyme and form an air of perfect unity. The condensing expression is precisely the charm and value of book art. In its works, the information processing of the word language ranges from the text, title, page number, and the sidelines, etc., to the designer's overall planning and attention. It is never sloppy. Image selection is diversified, personalized, interesting, and spatial and temporal in image expression. The accurate grasp of the color design, the individual emotion of the color and the consistency of the content to be expressed, fully grasp the visual sensitivities of color in book design.
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