Humanization of packaging design

In modern design, no matter what the design of that area is, it emphasizes the protection of the environment, the reuse of resources, the emphasis on humanity, and the human-centered approach. People-oriented includes ergonomics in traditional design, human physiological and physical standards, human sensory organ comfort, and spiritual needs. From the point of view of modern universal design, there are also factors of humanized design in packaging design.

The term Universal Design is familiar to many designers. This is an important concept put forward by Mr. Ron Mace, director of the Universal Design Center at North Carolina State University. It is also the basic theory that makes the design return to people-oriented. The principles of universal design mainly include:

A product should be suitable for most people.

The methods and guidelines used should be simple and straightforward. Even people who are inexperienced, have no good eyesight, and have physical defects can benefit but do not constitute "handicap."

Users of different abilities should still use each part of the product without assistance.

Products in non-ideal environments, lack of concentration and misuse will not pose difficulties and dangers. The products are also less prone to fatigue when used.

In daily life, we often encounter some useful products, but it is difficult to use. For example, for some consumers, the operation of the cameras is too complicated and difficult to operate; sometimes they cannot be effectively used due to too many small and unnecessary buttons. Some words on the button are difficult to distinguish for people with poor vision, or are difficult to apply in some inconvenient and dim environments, so that users are overwhelmed when using, but this is not the fault of the user. Similarly, this situation also exists in the packaging design. Nowadays, supermarkets for the elderly have emerged abroad, adding many convenience measures to make up for design deficiencies. For example, the shelves are equipped with a magnifying glass to make up for the fact that the words on the packaging are too small to read. clear.

Designing for the needs and capabilities of different people is the designer's job. The purpose of the design is to create a product that is practical, safe and satisfying for any user. Designers respond to this principle by keeping in mind.

Enterprises enhance product image and increase their competitiveness to bring greater benefits.

Reprinted from: Brand Design and Consultancy