HBA shows new packaging

Not long ago, at the Health and Beauty Exhibition held in New York, USA, some new changes appeared in the packaging industry. One of them was a product that could inform consumers how effective their products were, and reminded consumers when to use the product again. The cosmetics packaging has attracted the attention of people in the industry.

This California-based packaging technology company, Production Innovations, introduced the so-called P3 concept of precision, product, and performance (Precise, Product, Performance) to help consumers use time-sensitive products that make them more accurate and more accurate. Use the product regularly. This innovation incorporates a micro-processor on the lid of its product packaging. It has a flashing LED light and an LCD display where consumers can read the product's time interval.

This packaging innovation is also the topic most discussed in this HBA (Health and Beauty Exhibition). Many cosmetic manufacturers and packaging industry experts are particularly optimistic about this product innovation, especially this packaging technology can improve product performance and Use effects, etc. Steven Weiner, president of Product Innovations, said, “This is the first similar product in the packaging industry. We spent several years developing research. We recently met with consumers for the first time in the pharmaceutical field. Our market positioning is mainly to urge people to be on time. Taking medication.” But research in the cosmetics field also shows that this product can be applied to some time-sensitive products in the cosmetics industry, including facial exfoliation products, facial masks and hair dyes.

So how does this packaging work? Quite simply, when the consumer opens the lid, the internal timing system is activated. After the consumer squeezes out the required amount of product, the lid is automatically closed. It is this process that in turn activates the preprogrammed next time of use. After the next use time, the product should have reached the optimal exposure time, and the product packaging cover will issue an automatic alarm and flash, indicating that consumers should use the product again. Then, the same process continues, and the next time the product is used is activated again. It may be the next day, a few days, a week or a month, and so on.

Steven Weiner, president of Product Innovations, explained that the company minimized the impact of the device on the appearance of the packaging when designing the product. The integration of the microprocessor and the cap does not affect the brand effect and overall design of the product. And can also be refurbished, flexible handling to create a variety of packaging styles. He also stated that the cost of this kind of packaging device has also been reduced to a minimum, and it is estimated that it will occupy an average of between 0.50-0.75 USD of the total cost of the product.

The company has also developed a series of product prototypes, using a large number of Estee Lauder products at the Health and Beauty Expo. In recent months, the company is negotiating the possibility of cooperation with many cosmetic companies and has won the favor of several large cosmetics companies that have come to participate in this year's health and beauty exhibition.

Reprinted from: Wash Weekly